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Happy Friday Pre Rollers! Welcome to another edition of The Pre Roll, the cannabis newsletter that keeps you up-to-date on the industry happenings you need to know.
Here’s what we’re rolling up this week:
New York Times reverses course on cannabis
Florida funds diverted to defeat legalization
Planet 13 pulls back pursuits in California
…and more. Let’s get to it.
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🚨 ROLL CALL
News

Source: Rebecca Chew / The New York Times
Changing course. The New York Times editorial board wrote an opinion piece this week entitled It’s Time for America to Admit That It Has a Marijuana Problem that argues while legalization of cannabis across the United States has significantly reduced criminal justice harms, the policy has gone too far without adequate regulation. They say legalization without strong guardrails has led to widespread use and related problems, and it’s time for a new approach.
The board notes it previously supported legalization more than a decade ago and compared cannabis policy reform to ending alcohol prohibition, but admits many earlier predictions have proven incorrect.
Rather than return to outright criminal prohibition, they call for stronger federal and state regulation similar to how alcohol and tobacco are handled including federal taxation and potentially higher state taxes designed to deter overuse, limits on THC potency in products, cracking down on unsubstantiated medical claims by dispensaries, and more active government oversight to protect public health.
The editorial frames this shift as a willingness to assess real-world outcomes and adjust policy accordingly, suggesting that America should move from broad acceptance toward a more regulated model that balances freedom with harm reduction.
NOTE: This is intended to be a summary of the article, not a commentary on it, so that you can form your own perspective.
Policy

Source: NORML
Diverted dollars. The statewide opioid advisory council in Florida was never informed that approximately $4 million in settlement funds were quietly diverted by the DeSantis administration to fund ads opposing the 2024 adult-use cannabis legalization initiative.
The anti-cannabis campaign reportedly formed part of a broader effort in which the state spent around $35 million on television ads and other initiatives to defeat Amendment 3. Despite these efforts, the amendment received 56 % voter support, but fell just short of the 60 % threshold required for passage.
The incident has drawn scrutiny, sparking concerns over transparency, oversight, and proper use of public money.
Business

Source: Gary Coronado / Los Angeles Times
California closing. Planet 13 Holdings has officially exited the California cannabis market, selling its Orange County retail and Coalinga cultivation assets to focus on streamlining operations in core growth markets like Nevada and Florida. The move aims to simplify the company’s footprint, improve liquidity, and redirect resources to higher‑return regions.
Catalyst Cannabis took over the dispensary location.
“This milestone reflects our disciplined execution against a clear strategic objective. Exiting California was a deliberate priority for 2025–2026, and we have now successfully completed the closure of our retail and distribution operations while advancing the final steps related to cultivation. This disciplined approach underscores our commitment to operational focus, capital allocation rigor, and accountability to shareholders as we move through 2026.”
The vertically-integrated cannabis company, known for having the nation’s biggest dispensary location, initially announced these plans in November of last year.
🇺🇸 STATE OF THE INDUSTRY
New Hampshire: The Republican‑led Senate Judiciary Committee moved to block a House‑passed comprehensive cannabis legalization, regulation, and taxation bill, sending it toward likely defeat.
Ohio: Attorney General Dave Yost filed an antitrust lawsuit accusing nine large multistate cannabis companies of engaging in anti‑competitive conduct, such as using reciprocal agreements and shelf‑space deals to prioritize each other’s products, limiting independent local businesses, reducing consumer choice, and keeping prices high.
Oklahoma: During his State of the State address, Governor Kevin Stitt proposed putting the state’s medical cannabis law back on the ballot so voters could potentially shut down the industry they approved in 2018, calling the market a public safety risk.
Oregon: Lawmakers introduced a bill to ban the sale of individual cannabis edibles containing more than 10 mg of THC per piece in an effort to reduce accidental child poisonings and align with potency limits in other states.
💼 BUSINESS
Gotham gears up to help growing brands
The New York State dispensary chain has launched a six session accelerator for growth stage cannabis consumer brands, with its inaugural cohort focused on supporting Black-owned businesses in the NYC area with strategic guidance and industry resources to help them scale.
💻 TECH
Safe Harbor Financial strengthens partnership with PCCU
The banking and financial services fintech extended its partnership with Partner Colorado Credit Union through 2031, a deal that is expected to generate around $9 million in incremental revenue and save over $1.5 million through the term.
💨 QUICK HITTERS
Ohio Governor Mike DeWine told cannabis advocates to “stop whining” about the new restrictions and accept the legislative direction in response to backlash over recently enacted GOP‑backed changes tightening cannabis and intoxicating hemp rules.
Decibel Cannabis granted stock options to employees and executives as part of its long‑term compensation and employee retention incentives plan.
OGeez! launched the industry’s first triple infused gummy in Illinois, with plans to expand to Arizona and New Jersey.
📚 WHAT WE’RE READING
Trump’s cannabis rescheduling order was just smoke (Salon)
Canada’s massive medical cannabis mistake – and how the US can avoid it (MJBizDaily)
Cannabis Culture Can’t Afford to Keep Fighting Itself (High Times)
Nevada’s legal cannabis sales fell nearly 9 percent in 2025. Is tourism slump to blame? (Nevada Independent)
Social consumption poised to bring change to Mass. cannabis industry (MassLive)
Colorado Marijuana Regulators Consider Major Changes to How Labs Test for Contaminants (ProPublica)
🎙️ POTCASTS
TerrAscend at a Turning Point: Federal Reform, Capital Strategy, and the Path Forward (Higher Exchanges)
Most Cannabis Marketing Fails Because It Is Asked to Solve the Wrong Problems (The Dime)
🔎 JOB BOARD
Ascend Wellness Holdings
$250,000—$310,000
TerrAscend
$100,000—$130,000
Platform Cannabis Advisors
$80,000—$120,000
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The Pre Roll Team
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