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Happy Friday Pre Rollers! Welcome to another edition of The Pre Roll, the cannabis newsletter that keeps you up-to-date on the industry happenings you need to know.

Here’s what we’re rolling up this week:

  • Medicare makes way for hemp‑derived products

  • Vireo secures select assets from Schwazze

  • Nebraska hits historic medical cannabis milestone

…and more. Let’s get to it.

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🚨 ROLL CALL
Policy

Source: Business of Cannabis

Medicare moves. Federal health officials, led by Dr. Mehmet Oz, launched a pilot initiative under the Centers for Medicare & Medicaid Services (CMS) that allows eligible Medicare beneficiaries in select care models to receive up to $500 worth of federally legal, hemp‑derived CBD products each year with limited THC content and physician supervision.

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ā€œCMS is committed to innovation that meets patients where they are while maintaining strong safeguards and clinical oversight. Under the President’s leadership, we’re expanding the tools available to improve patients’ health while generating important insights into how providers can use these tools safely and effectively in real-world care settings.ā€

CMS Administrator Dr. Mehmet Oz

Several leading cannabis companies are already moving to take advantage of the CMS program. High Tide subsidiary NuLeaf Naturals, Mary’s Medicinals, and Vlasic Labs have all announced plans to participate, offering hemp-derived CBD products.

These moves mark a historic federal step into cannabinoid product coverage.

Business

Source: Albany Business Review

Growth gains. Vireo Growth has completed the acquisition of key cannabis assets from Schwazze, adding 45 dispensaries across Colorado and New Mexico along with a manufacturing facility in each state.

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ā€œThis transaction represents a meaningful step in the continued execution of our disciplined growth strategy, enabling Vireo to expand its presence in key markets through the acquisition of established retail operations at an implied estimated valuation of under 4x pro forma EBITDA. We believe this attractive entry point reflects current market conditions and underscores our focus on capital-efficient growth.ā€

John Mazarakis, Chief Executive Officer of Vireo

Leadership appointments tied to the transaction include Justin Dye as Chairman and Forrest Hoffmaster as CEO of Vireo’s Colorado and New Mexico business units, with the Schwazze team expected to help drive improved operational performance across the combined network.

Policy

Source: NORML

Legislative leap. Nebraska’s Legislature has taken a major step toward implementing a medical cannabis program more than a decade after voters approved legalization, passing its first-ever medical cannabis bill by a 46‑2 vote to empower the state’s Medical Cannabis Commission with authority to set fees, raise revenue, conduct background checks, and hire staff.

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ā€œStill so much that has to be done to turn this into a program patients can actually access. And until we see that day, we cannot call it success.ā€

Crista Eggers, executive director of Nebraskans for Medical Marijuana

While this is being celebrated, it is only the first step in advancing the long‑delayed framework needed to move toward patient access and have the program become operational.

šŸ‡ŗšŸ‡ø STATE OF THE INDUSTRY

Florida: An investigation found that nearly 1,600 fraudulent signatures were submitted during an effort to legalize cannabis, undermining the initiative’s chances of reaching the ballot.

Michigan: The state’s cannabis industry has filed a second lawsuit seeking to overturn the recently implemented 24% wholesale cannabis tax, arguing it is unconstitutional.

Minnesota: Lawmakers are considering new cannabis regulations that would allow businesses to combine medical, recreational, and hemp operations to boost supply and potentially lower prices, but the changes are drawing mixed reactions due to concerns about shifting rules and increased competition.

New York: Since the start of adult-use sales, the state’s cannabis market has reached $3.3 billion in retail sales and grown to over 600 licensed dispensaries.

šŸ’¼ BUSINESS

Cresco Labs collects conditional license in Lone Star State

The mega multi-state operator has been awarded a vertically integrated medical cannabis license in Texas under the state’s Compassionate Use Program, enabling the company to cultivate, processm and dispense medical cannabis.

šŸ’» TECH

BLAZE introduces online budtender tool

The cannabis retail technology company unveiled ā€œHerbie,ā€ an AI-powered virtual budtender that uses conversational intelligence and real-time data to deliver highly personalized cannabis product recommendations and streamline online shopping experiences.

šŸ’Ø QUICK HITTERS
  • Washington, D.C. Mayor Muriel Bowser has proposed legislation to let licensed medical cannabis manufacturers partner with local breweries and distilleries to produce cannabis-infused beverages.

  • Canopy Growth unveiled a new value-focused cannabis brand called Deelish offering high THC flower and pre-roll products at everyday prices.

  • State and federal agents raided 28 vape and tobacco retailers in Arkansas, seizing 7,636 illegal nicotine and cannabis products.

šŸ“š WHAT WE’RE READING
  • Now Is The Time for Latinos In Cannabis To Flex Our Power (Op-Ed) (Marijuana Moment)

  • 'None of this existed five years ago': New York's new weed czar seeks market stability (POLITICO)

  • Building Europe’s Cannabis Powerhouse: A Conversation With Finn HƤnsel (Cannabis Now)

  • The secret to winning cannabis M&A is infrastructure, not scale (MJBizDaily)

šŸŽ™ļø POTCASTS
  • Scaling a Cannabis Empire: Boston Dickerson of Show Me Organics on Missouri and Kentucky Success (High Spirits)

šŸ“½ļø VIDEO OF THE WEEK
šŸ”Ž JOB BOARD

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