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Happy Friday Pre Rollers! Welcome to another edition of The Pre Roll, the cannabis newsletter that keeps you up-to-date on the industry happenings you need to know.

Here’s what we’re rolling up this week:

• Seth Rogen and his cannabis lifestyle brand Houseplant pair cannabis and coffee

• A Gallup survey looks at what percentage of Americans smoke cannabis

• The U.S. Navy stops kicking out recruits who initially test positive for THC

…and more. Let’s get to it.

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🚨 Roll Call

Business

Morning High. Seth Rogen and his cannabis lifestyle brand Houseplant, in partnership with Cometeer, the maker of the world's first and only frozen coffee capsule, have launched Houseplant Coffee. The co-created collection of roasts, accompanied by the slogan “before you bake, you must wake,” was inspired by a mutual love of coffee and its revered place in the collaborators daily ritual and creative process.

The Houseplant Coffee line features two roasts:

• Bean There Done That: An Ethiopian medium roast, with notes of peach, sweet tea, and orange. This coffee from Yirgacheffe shines with the floral and fruity flavors that Ethiopian coffee is famous for.

• Get Roasted: A Mexican dark roast, with notes of dark chocolate, cashew, and baking spice. This perfect specialty dark roast coffee is reminiscent of Mexican hot chocolate.

This isn’t the first major collaboration for Rogen and Houseplant. In January 2023, they joined forces with Airbnb on a Houseplant-inspired creative retreat in the Hollywood Hills of Los Angeles.

News

American High. Seventeen percent of Americans reported they smoke cannabis in 2023, according to new data from Gallup. The number has more than doubled since 2013, when the question was first added to the annual Consumption Habits survey.

Some notable statistics from the survey:

• Over a quarter of young adults, those aged 18 to 24, reported the they smoke cannabis (26%), the highest of any age group

• Men (19%) are more likely than women (14%) to use cannabis

• Those without a college degree (21%) are more than twice as likely to smoke cannabis than college graduates (9%)

• Democrats (22%) are more likely than Independents (17%) or Republicans (12%) to say they smoke cannabis

A survey in August of last year found 50 percent of adults in the United States said they have tried cannabis at some point.

Policy

Semper High. As it continues its efforts to combat an ongoing recruiting crisis, the U.S. Navy is no longer instantly dismissing recruits who arrive at boot camp with detectable traces of cannabis in their system.

The move comes with an acknowledgment of the legalized status of cannabis in many states. It is also part of wider efforts to reduce the number of sailors that drop out of boot camp, resulting in one of the lowest dropout rates in recent history at around 10 percent.

🇺🇸 State of the Industry

New Hampshire: Lawmakers advanced a cannabis legalization bill that would develop a franchise model with dispensaries overseen by the state Liquor Commission.

New Jersey: The state now boasts more than 100 medical and recreational cannabis dispensaries.

New York: The Office of Cannabis Management (OCM) is set to preview proposed home cultivation regulations at a board meeting today that would allow residents to grow cannabis in their homes for adult-use.

📊 Business

The Cannabist Company expands partnership with Airo

The multi-state operator, formerly known as Columbia Care is expanding its partnership with the rapidly growing vaporizer brand to West Virginia.

🤝 Deals

Curaleaf acquires Can4Med

The cannabis brand’s European division Curaleaf International, the largest vertically integrated cannabis company in Europe, announced the acquisition of the prominent Polish pharmaceutical wholesaler specializing in cannabinoid medications.

nuEra nabs Ieso

The prominent Illinois cannabis retailer became fully integrated as it acquired one of only 20 full-scale cultivation licenses in the state.

Stash Ventures swallows up Cloud Cannabis

The Mount Pleasant-based parent company of Timber Cannabis, High Minded, and High Minded Creations is acquiring the fellow Michigan cannabis retailer.

💻 Tech

Treez touts top tier integration with Alpine IQ

The enterprise cannabis technology platform revealed an integration with the loyalty and marketing platform to streamline data between platforms and enhance customer loyalty programs for cannabis retailers and consumers.

🌏 Around the World

Israel: There are now more than 140,000 medical cannabis license holders.

Uruguay: Cannabis sales doubled in 2023 as pharmacies introduced a higher THC option.

💨 Quick Hitters

• Charlotte's Web, the maker of hemp-derived CBD wellness products, appointed former Ben & Jerry's CEO, Matthew E. McCarthy, to its Board of Directors.

• The mayor of Winnebago, MN and his son were arrested in an illegal cannabis cultivation bust.

📚 What We’re Reading

• Hochul’s cannabis conundrum: Stronger action, but greater political risk (POLITICO)

• Michigan's cannabis industry turns 5 this year: What to expect (Detroit Free Press)

• A corporate weed company nabbed 4 rare Arizona equity licenses. They're now 'placeholders' (The Arizona Republic)

🎙️ Potcasts

• Cannabis, Politics & Election Season (Cannabis Investing Network)

• Kim Rivers Discusses Trulieve Preparing for Florida's ~$6 Billion Opportunity (The Dime Podcast)

📼 Video of the Week

🔎 Job Board

• Head of Sales

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• Account Executive

  • Northeast Alternatives

  • $60,000—$70,000

• Digital Marketing Specialist

  • Green Thumb Industries (GTI)

📨 Puff, Puff, Pass Reeferal Program

Stay tuned for more cannabis industry news next week!

💚,

The Pre Roll Team

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