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🌿 Delaware set to debut adult-use sales, TerrAscend moving out of Michigan market, and BRĒZ brings about new beverages

🌿 Delaware set to debut adult-use sales, TerrAscend moving out of Michigan market, and BRĒZ brings about new beverages

Welcome to another edition of The Pre Roll, the cannabis newsletter that keeps you up-to-date on the industry happenings you need to know. Here’s what we’re rolling up this week: Delaware set to debut adult-use sales, TerrAscend moving out of Michigan market, BRĒZ brings about new beverages, and more. Let’s get to it.

Alex Lipnik
July 04, 2025

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Happy Friday Pre Rollers! And happy 4th of July to those who celebrate! Welcome to another edition of The Pre Roll, the cannabis newsletter that keeps you up-to-date on the industry happenings you need to know.

Here’s what we’re rolling up this week:

Delaware set to debut adult-use sales
TerrAscend moving out of Michigan market
BRĒZ brings about new beverages

…and more. Let’s get to it.

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🚨 ROLL CALL

Policy

Source: Delaware Public Media

Ready for takeoff. Delaware will officially begin legal adult-use cannabis sales on August 1, at which time its existing medical dispensaries can begin recreational sales to customers.

“Delaware has taken a major step forward by launching a legal adult-use cannabis market that prioritizes equity, safety, and accountability. This new industry will generate critical revenue to strengthen our schools, infrastructure, and public health systems, while creating real opportunities for entrepreneurs. This revenue also gives us a powerful tool to invest in the communities most impacted by the war on drugs, addressing past wrongs and ensuring that the benefits of this new market reach every corner of our state. I’m proud we’re moving quickly and thoughtfully to build a cannabis market that reflects our values and expands opportunity for every Delawarean.”

Governor Matt Meyer

Delaware legalized recreational cannabis in 2023, becoming the 22nd state to do so at the time.

Business

Wave goodbye to The Mitten. Multi-state operator TerrAscend announced its strategic exit from the Michigan cannabis market, planning to sell or divest all related assets. This includes four cultivation and processing facilities, 20 retail dispensaries, and real estate.

“After an extensive evaluation, we have made the strategic decision to exit the Michigan market. Michigan is an extremely difficult market and we have come to the realization that our resources can be better utilized in our other markets. This move will unlock value for TerrAscend and its shareholders. By concentrating our efforts and resources in the Company’s core northeastern U.S. markets—New Jersey, Maryland, Pennsylvania, and Ohio—I am confident that we are now positioned to deliver stronger financial performance including improved margins and operational efficiencies.”

TerrAscend Executive Chairman Jason Wild

Net proceeds from the divestitures will be used to pay down existing company debt.

Business

Source: BRĒZ

Time for tonics. Cannabis beverage brand BRĒZ unveiled four new functional tonics. The new lineup features both canna-infused and canna-free blends made with adaptogens, functional mushrooms, and botanicals.

"Since our inception, BRĒZ's mission has been to reduce human suffering and maximize human potential. We are furthering this mission with the change to a functional beverage company focused on crafting products to support our customers at any time of day."

BRĒZ Founder & CEO Aaron Nosbisch

The four flavors include:

ELEVATE (CBD/THC-free): A caffeine-powered Strawberry Mango tonic with Lion's Mane, nootropics, and adaptogens to support clarity, focus, and mental energy.
AMPLIFY (THC-infused): A 5mg THC + 5mg CBD Watermelon Lime tonic combining Lion's Mane and adaptogens for a vibrant, uplifting buzz designed for social connection and presence.
DREAM (CBD/THC-free): A non-infused calming tonic with Cherry Chamomile flavor, formulated with mushrooms, adaptogens, and botanicals to naturally support rest and relaxation.
DRIFT (THC-infused): A 5mg THC-infused tonic that blends cannabis, mushrooms, and adaptogens with a Blueberry Lotus flavor, crafted to ease tension and support evening wind-down.

🇺🇸 STATE OF THE INDUSTRY

Florida: Governor Ron DeSantis signed a bill that will revoke medical cannabis cards from people convicted of certain cannabis crimes.

Massachusetts: The Cannabis Control Commission plans to finalize social consumption regulations by October.

💼 BUSINESS

Curio Wellness and Vireo Growth join forces

The two cannabis companies entered into a licensing partnership enabling Vireo to manufacture and distribute Curio products in New York.

🤝 DEALS

Blüm expands retail footprint

The California-based cannabis operator is set to acquire a Northern California cannabis dispensary for up to $5 million in an all-stock deal.

💨 QUICK HITTERS

NBA veteran Al Harrington’s cannabis company Viola has teamed up with hemp beverage brand Tempter to launch a line of THC-infused spritz drinks.
Canadian cannabis retailer High Tide will open two new Canna Cabana stores — one in Winnipeg and another in Toronto.

📚 WHAT WE’RE READING

‘This tax could kill this industry.’ California cannabis operators brace for increase (CalMatters)
CT legalized recreational cannabis 4 years ago. What’s changed? (Connecticut Mirror)
Despite New Jersey’s wealth and dense population, marijuana market not reaching potential (MJBizDaily)
Mounting lawsuits over cannabis real estate may force regulatory changes (Crain’s New York Business)
Big Tobacco Is Selling A Corporate Cannabis Blueprint As A Public Mandate, Former New York Regulator Says (Op-Ed) (Marijuana Moment)
Higher Love's Sasquatch, friend or foe? (Eagle Herald)

🎙️ POTCASTS

AI in Cannabis Commerce Is Here — But Jane’s Doing It Their Way with Socrates Rosenfeld (The Dime)

📽️ VIDEO OF THE WEEK

🔎 JOB BOARD

Senior Product Manager, ECommerce
- Jane Technologies
- $159,000—$195,000
Senior Product Manager
- Weedmaps
- $154,443—$167,646
Regional Director of Operations
- Wyld
- $135,000—$165,000

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